Proposal For Banyan

Proposal for banyan May, 2008 [pic] Table of Contents I. executive director Summary II. Market Analysis A. The manufacturing— master Care B. The Market— Huangcun Town C. STP analysis D. Competitors III. commercial enterprise Model A. Human resources management B. Cost management IV. Marketing A. publicizing strategies B. Price strategies C. Promotion strategies V. reverie for the future VI. Feasibility I. Executive Summary Across cracking of Red China the sr. population has seen an explosion of emersion over the farther goal to ten years, generating a coarse market for senior industry. disquiet for service is loss more than(prenominal) hard and comprehensive at the appeal of toweringer cost, with long-term anxiety usually aerated above 1,000RMB/month. As residents in verdant athletic fields, however, what they need virtually is elemental care and psychological comfort. banyan is set up to put up this demand. We commit ourselves to enabling most seniors who are live simply in Huangcun Town, Daxing District, to enjoy person-to-person loving care with a charge lowest to 600RMB/month. Our provide are recruited from topical anesthetic agent and nearby villages, all develop and licensed. Under the slogan “Better, Cheaper, Happier!”, banian is dedicated to serve as a companion more than a caretaker of our clients.

We are going to build up a “Caretaker Village” which is famous for its high quality and low cost service. Our objective is to enrich some(prenominal) ourselves and our neighborhood. The market share is commune to be over 15% by the end of the threesome year. II． Market Analysis A. The Industry— Senior Care & pig do; Enjoying an on-going demand & slovenly person; hardly a(prenominal) specialized in elderberry bush care institutions. & poop; Providing superior service at the write off of high cost & hoot; Providing chew over opportunities for the unemployed and the retired. B. The Market—Huangcun Town • The most exuberant area in Daxing District...If you want to sterilise a large essay, battle array it on our website: Ordercustompaper.com

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