Consumer Decision Making Process

Abstr acquitThis paper allow for summarize the elements of the consumer decision- qualification exercise, to bring together how the marketers jakes drug abuse the expediency to drive buyer?s actions and depict the tinge on consumer satisfaction on marketing.

Consumer Decision-Making ProcessThe consumer decision making make for will be summarized in this paper. The process will show the elements that make up the decision making process for the consumer. The paper will also discuss how marketers place use the process to drive buyer?s actions and describe the impact of consumer satisfaction on marketing.

Consumer Decision-Making Process?Consumer decision making is the desegregation process by which knowledge is combined to evaluate dickens or more alternative behaviors and select on,? (Peter & Olsen, 2005, p.165). With the act of the consumer making a purchase lays a decision process that must be investigated. The consumer?s purchasing decision process is the submits that the buyer passes through those choices about what product or service to buy. The five stages of consumer behavior from the Generic Model of Problem firmness are:1.?Problem recognition- perceiving a need.

2.Search for alternative solution- seeking value.

3.Evaluation of alternatives- assessing value.

4.Purchase- buy value.

5.Post purchase use and reevaluation of chosen alternatives- value in inhalation or use.? (Peter, et al., 2005, p.



169)Problem recognition is the ?result of a discrepancy amongst desired state and an actual state that is sufficient to commove and activate the decision process,? (Hawkins, Best, & Coney, 2004, p.504). This can be seen only by noticing an empty egg cartoon or can be activated by marketing efforts. The second stage is fronting for alternative solutions going to ?alternatives are evaluated and the most loveable action is chosen,? (Peter, et al., 2005, p. 168).

The third stage is the evaluation of alternative is the where the search will clarify the problem for the consumer by...

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