Marketing Report for Coca Cola Amatil (CCA):

This report is written by business consultant: jennet Nguyen and it is about tradeing and related aspects for CCA. It contains a SWOT analysis, recommended grocery store research tools, ethical and legal aspects affecting CCA and a marketing mix for CCAs Mt. Franklin water.

SWOT Analysis for CCA:

This is a tool used to evaluate CCA in comparison to their competitors.

Strengths:

-An extensive product range:

-CCA screw live up to much wants and needs of consumers than their competitors

- achieving the goal of being the leading(a) beverage for every occasion

- individual products can satisfy niche markets that utltimately connect into a mass market

-unique formula of change state syrup is a competitive advantage

-Purchase of Pacific beverages Australia, Peats Ridge and Rio Beverages:

CCA achieves more sh ar in NACSD market, increased revenue and in this way, smaller competitors are cut out.

-High brand awareness and recognition by effective promotion:

Makes further promotion easier accepted.

-Loyal customer stem:

loyal customers in the long term equals CCA will pee lawful sales and thus, usual revenue.

Weaknesses:

-Production of Powerade and Fruitopia in distant Adelaide - cant react quick to changes in demand in major cities like Sydney.

-CCAs fodder coke has more kjs and doesnt taste as good than rivals Pepsi Max. This item makes CCA lose sales to Pepsi company.

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Opportunities:

- Adding fruit juices to product range would move to high demand of healthy beverages of today, note that these type of consumers are willing to pay more = opportunities for larger profits.

- Development of draw products

- Oportunity to expand CCAs product range

- start gaining market share in the milk market.

Threats:

-Competitors stealing market share in NACSD market e.g. Pepsi, Schweppes

-Decreased demand for NACSD because of shift in consumer taste and preferences. Todays consumer increasingly...

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