Kellogg Case Analysis

The Kellogg Company was incorporated in 1906. Their mission statement is that Kellogg is a worldwide organization committed to building long-term fruit in volume and lever and to enhancing its international leadership graphic symbol by providing wellnessy food products of greater value. Kellogg is one of the worlds templet maker of caryopsis and a leading global manufacturer of convenience foods, including cookies, crackers, toaster pastries, grain bars, meat alternatives, pie-crusts and cones. Their products are pull in in 17 countries and securities constancyed in over 180 countries expand the world. Some of the companys brands include Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Morningstar Farms, Carrs, Plantation, Ready Crust, and Kashi. The core securities efforts include US, UK/Ireland, Canada, Mexico and Australia/New-Zealand. These markets piece 80% of Kelloggs global cereal business (www.kelloggs.com). The cereal assembly without question uses the t actics of differentiation. The companies provide a variety of build brands aimed at different market segments. There are brands for kids, teenagers, adults (parents), and the health conscious. Sometimes, by creating market segmentation it reduces the chance of adit. This strategy of set off a comprehensive product line to deter first appearance is known as product proliferation. Within the cereal industry competition is based on the production of alternative kinds of cereal to meet or create new consumer desires.

Currently at that place are over 75 brand name calling on the shelves today. Companies continuou sly look for latest brands to attract chang! e market segments. One example that Kelloggs is trying to stimulate its market division in introducing Cocoa Frosted Flakes with an anticipated $30 one thousand thousand ad push. Likewise, Post has spread out their brand name cereals by introducing Cranberry Almond Crunch. The cereal industry has also tried to narrate by pushing its value as a palpate snack. While cereal accounts for a minuscule segment of snacks, its outgo as a palpate food has... If you want to see a full essay, order of magnitude it on our website: OrderCustomPaper.com

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