Barclay case study

1.INTRODUCTIONBarclays in the mid 1960?s, realised the importance of change in order to achieve its goal of being the market picture plank in banking and other financial serve. Barclay rag is the go past reference book neb processor and consumer lending services in the get together Kingdom. Barclay broadside is non an independent community but just a department of Barclays Bank. It has its main use located in Northampton. It has a orbiculate coverage with operations in UAE, Germany, Spain, Greece, Italy, Portugal and Africa. This geographical spread conjugate with its information technology competence is responsible for the competitive intensity of Barclay broadside. Since the emergence of computing machine address learning abilitys line of business in the unite Kingdom there have been other players in the market. (e.g. Lloyds, wonderful bank of Scotland and Royal Bank). This piece therefore, aims to critically analyse the strategic processes, positioning an d successes of Barclay instrument panel in assurance card market. Hence presents a comprehensive Market Analysis report. 2.MACRO-ENVIRONMENT ANALYSISThe macro environment summary and will critically evaluate the factors that ignite changes in the credit card business environment. a)Drivers of change:?The introduction of ?white theme ? on credit card borrowing in 2003 , by the UK government which tends to affect the profitability of Barclaycard business. ?The introduction of new exponent for regulation and new forms of credit card policy by the Minister.

,?The introduction of honesty table which came as a denou ement of the government enquiries into decli! ne in interest rates of credit card. ?The published average revenue stream from credit card issuers and processors enhance the strategic development by credit card business organisation. ?Technically, the introduction of smart or chip card affected card processing and the credit card business in general. ?The transition from paper to electronic processing that introduces colossal scale economics din card processing. b)Impact of Change:?Barclaycard negotiated a franchise from Bank of America to... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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