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Table of Contents Contents Executive thick:3 Dairy perseverance in Pakistan4 STEPS TAKEN IN DAIRY INDUSTRY5 cuss Analysis6 semipolitical:6 Economical6 Social:7 Technology:7 Porters:8 hazard of New Entrant8 Suppliers Power:8 Buyers Power9 Substitute9 challenger9 enemy Analysis10 Identify 3 Opportunities:10 Recommended hazard:11 breakdown:11 Demographic naval division:11 Geographic segmentation:11 Psychographics Segmentation:11 behavioural Segmentation:12 Targeting:12 position:12 harvest-home Attributes:13 Marketing mix13 Product:13 brand name:13 Quality and features:13 organization:14 Promotion:14 determine14 References:15 Executive compendium: Pakistan is part of the emerging markets, which be stellar(a) much of the growth in the global dairy industry, including India, mainland mainland China and Middle East. Pakistan dairy industry growth rate in the global industry is chronicle for nearly 95.8 pct in the past four years.

These countries are experiencing fast growth in the consumption of take out and another(prenominal) liquid dairy growths terra firma on growing populations, emergent household incomes, new dietetical trends and increased awareness and handiness of dairy intersection points. According to the hourly research compensate released by Tetra Pak, the world leader in food processing and advancement solutions global consumption of milk and other liquid dairy harvest-times is expected to increase by a compound one-year growth rate (CAGR) of 2.2 per centum over the next tierce years. This root word is about the piece of a new product which is related to dairy industry. This report is a marketing excogitation of a Garlic cover which could be launched under the Haleeb foods company. In this report this new product is analyzed through contrasting tools like PEST, Porters five Forces, and its s.t.p. (segmentation, targeting, positioning). The warring edge it has in the...

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