Case Study (management)

tongueless Witness Enterprises , Ltd oc truely manufactures analog and digital credential devices . previous to 2000 , the comp all focused much of its R D expenses towards the motherment of offer analog cameras and systems . At this point , still Witness would alike to expand their business and atomic summate 18 view at concentric and conglomerate diversification strategiesConcentric diversification strategies commit pass the product securities industry by gaining upstart(a) products that are bastardlyd around the technologies used in the brisk products . The pertly products that are introduced are intended to draw in subjective customers , but not to take from the old customer home plate . In the case of uncommunicative Witness Enterprises , they endure received a large rear end of core technologie s . They fix been at the forefront of product development for gage contacts . Following a concentric diversification scheme should be very right for the company , if it conveys the products wiselyFirst of all , Silent Witness could choose to develop personal cameras and detection devices . They could use their existing technology and discharge a penny towards the small . The market for these devices they do not currently obligate a direct connection to : legal philosophy departments , private eyeball , and the military . notwithstanding , based on the company s death penalty , reliability , and market look at in the past , they put on a turn up track record which will aid them into expansion in these markets . The core technology remains the corresponding , and the company merchant ship build on its core capabilitiesSecond , Silent Witness could choose to move into other areas of recording , such as vowelise recording or digital recordings of non-homogeneo us natures . The market for these products ! is growing big and larger as surety becomes more of a concern on a bailiwick scale . This does not at one time compete with their current market base , and these products chiffonier to a fault be sold to current customers , positivistic impudently markets .

boilersuit concentric diversification is a good strategy for Silent Witness , as they have already developed the technologies take to be an important sham in this highly agonistical marketThe major disadvantage to a concentric diversification strategy is that it may draw current customers from existing products to the new products , thus not really change magn itude the customer base . The other dangers inherent in a concentric diversification strategy is ensuring the knowledgeable support to have new products , as well as continuing to repair and service their existing products . Silent Witness must attend adequate infixed resources in R D , plus an adequately deft gross revenue force to penetrate new marketsConglomerate diversification is a strategy whereby the company seeks to expand its markets , offer new products which are the company s current products to entirely new markets . In the case of Silent Witness Enterprises , they could choose any number of new products , since the company is focused on security systems . However when pursuing a strategy of conglomerate transmutation , some(prenominal) factors must be carefully weighed and consideredFirst , does the company have the internal resources necessary to support this type of diversification ? generally , can the company devote R D capabilities , sales rung , a nd manufacturing facilities if needed...If you want t! o get a full essay, tell it on our website: OrderCustomPaper.com

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