Corporate Strategy Analysis Discussion Essay Example for Free

Corporate Strategy Analysis backchat EssayThe Destination CEO videos offered a great insight into the lives of the people that stir to run the colossal organizations. It seems as if all of them micturate been faced with a challenge somewhere within their cargoners. The following typography will discuss the different corporate strategies growth, stability, and renewal. It will excessively discuss how each CEO use the cooking function of management which are concentration, vertical integration, and diversification.I agreed with my teammates discussions of the CEOs of the companies. We discussed four CEOs Neville Isdell, Coca-Cola CEO, Gary Kelly, southwesterly air lane CEO, Mackey McDonald, VF Corporation CEO, and Anne Mulcahy, Xerox CEO. The corporate strategy that was utilise by Neville Isdell is growth and the planning function utilize is diversification. This is due to the fact that he is seeking to branch out by selling non-carbonated beverages. Such as Coca-Cola B lack, a coffee and buying all or part of vitamin water from Glasso. The corporate strategies used by Gary Kelly are growth and stability, and planning function of management is concentration. The reason for this is locking up the outwit investment firm contracts, and keeping cost down. Continuing to fly the same planes (737) so that parts and maintenance are easy is a great strategy.He also promotes treating customers the like kings and queens, and employees even better The corporate strategy used by Mackey McDonald is growth and the planning function is vertical integration and concentration. This is because of the focus on their lifestyle brands, such as Vans and Reef. They avoid getting involved in the high risk fashion brands stayed with the commodity brands. scale down more on what the consumer would use every day. The corporate strategy used by Anne Mulcahy is renewal and the planning function is concentration. She took over when Xerox was on the brink of bankruptcy. Sh e had to cut cost to be able to muddle the company successful. She even had to shut down the division that she herself had started (Destination CEO video). Kathleen McWain wrote, Neville Isdell or the Indiana Jones of Coke displayed grounding and commitment to employee morale. Isdell handled flat sales growth, low morale and high turnover withaggressive globalization.Coca-Cola decided to be a total beverage company introducing Dasani water and Fuze tea. Isdell convinced his board that just because Pepsi had ramify into other markets successful Coke needed to go more towards global domination than diversification. Cokes sales are no longer sluggish, moral is high and employee turn over is low. I applaud Gary Kellys fuel hedge fund and that he is keeping Southwest airlines in the black. His flying in coach to experience what his passenger do gives Mr. Kelly a better insight into how his company runs, which I feel really helps him make unfit resource allocation calls. That being s aid I do not think that Mr. Kellys Band-Aid patch of Southwests underfunded, simoleons destroying, pension plan dealt with the problem. (all pension plans paid after the employee retires are profit destroyers) I think it still delayed the fact that either the pension plan needs to be funded or pensioners must have their pensions reduced.As Southwest is not the only underfunded pension plan in the country. I feel Southwest is waiting to see if another company is successful in reducing pension payments to retirees. I also feel that as soon as a company is successful in either cast away or strongly cutting pensioners pay other companies will follow and it will be like domino falling. As stated in the introduction, my team wrote the same things about the videos. The CEOs of each company do the same impact on us all. They stories of the CEOs and what they went they endured, and in some cases still enduring, is motivational. I personally would have probably given up by now. However, t he most motivational one to me is Anne Mulcahy, because she took a company on the brink of bankruptcy and turned Xerox around into a powerhouse. How awesome is thatReferencesBateman, T. (2011). Management Leading and Collaborating in a Competitve World(9th ed.).Retrieved from http// www.ecampus.phoenix.edu.Destination CEO Videos